Offering product giveaways is a popular method of brand promotion. Giveaways allow existing and potential customers to test products such as food items or health and beauty aids. Businesses typically hold in-store promotions to entice customers into trying new items or product launches. This is also a good strategy when introducing consumers to innovative products they may not have thought of buying before.
A customer referral incentive program encourages existing customers to bring in new customers. The company rewards customers who share their brand experience with new buyers in different ways. Popular incentives to give include discounts, free products, and cash rewards. This is promotional strategy leverages the existing customer base as an extension of the sales force.
In sales promotion, point-of-sale promotions, or flash sales, items are strategically placed near the store’s checkout counter. Buyers often purchase such products in the store and are often purchased on impulse as they wait to pay for their purchases. Though interactive, point of sale promotions or flash sales are not suitable when developing a long-term relationship. This is a short-term marketing strategy to gain attention and encourage quick conversions.
Social media is a great tool for business branding. If you use social media to share compelling and relevant information, people will follow you and develop an interest in your products.
Working with influencers is comparable to old-fashioned word-of-mouth marketing but is now in the digital landscape. Already, an influencer has built a community of loyal followers that trust them. When you decide to work with social media influencers, you can potentially reach thousands of customers. And the best thing about this marketing strategy is that you can measure its performance through metrics such as shares, likes, clicks, conversions, referrals, and social media engagement.
There are many advantages why a business should collaborate with like-minded businesses in your community or area. Some of the more obvious ones include networking and marketing. You can also leverage face-to-face meetings to promote, reinforce your brand and explore potential new clients or markets. Explore events that might have potential customers, such as workshops and seminars to educate the public on a particular topic and promote your brand.
Promoting your products while supporting a cause is another effective brand promotional strategy as it leaves a positive image of your company in the community's eyes. People like being associated with companies or organizations that actively support causes and charities.
Customer appreciation initiatives aim to create fond memories about a brand in the minds of customers. It could include organizing in-store refreshment functions that offer snacks and beverages to attract new potential customers.
