Looking at Some of the Most Notable MSU Alumni to Play in the NBA

The Michigan State University (MSU) Spartans men’s basketball program is among the best and most storied programs in the NCAA. The team has won 12 Big Ten conference championships in addition to national championships in 1979 and 2000. It has also reached the Final Four of the NCAA Tournament eight times, which ranks seventh among all NCAA Division-I teams. In addition, more than 50 MSU alumni have gone on to play in the National Basketball Association (NBA).

Magic Johnson is undeniably the most notable MSU alumni to play in the NBA. Johnson, the star of MSU’s national championship-winning team in 1979, was selected first overall by the Los Angeles Lakers in the 1979 NBA Draft. He won NBA Rookie of the Year after averaging 18 points, 7.7 rebounds, and 7.3 assists per game in the 1979-80 season. Johnson spent 13 seasons in the NBA, all with the Lakers, and was a 12-time All-Star, three-time MVP, three-time NBA Finals MVP, and two-time All-Star Game MVP. He was inducted into the Naismith Memorial Basketball Hall of Fame in 2002.

Jason Richardson ranks second behind Johnson in career points per game among MSU alumni in the NBA. Selected fifth overall by the Golden State Warriors in the 2001 NBA Draft, Richardson averaged at least 10 points per game in 12 of his 13 seasons in the league. He averaged a career-best 23.2 points per game with the Warriors during the 2005-06 season. Richardson, who also played with the Phoenix Suns, Orlando Magic, Charlotte Bobcats, and Philadelphia 76ers, retired following the 2014-15 season with an average of 17.1 points, 5 rebounds, and 2.7 assists per game.

Zach Randolph, Ralph Simpson, and Kevin Willis are among the other MSU alumni who have had successful NBA careers. Randolph, a two-time All-Star and recipient of the Most Improved Player Award in 2003-04, averaged 16.6 points, 9.1 rebounds, and 1.8 assists per game through 18 seasons in the league. Simpson, a five-time All-Star, was a standout player in the ABA during the early 1970s and later played with the Denver Nuggets, Detroit Pistons, 76ers, and New Jersey Nets. Willis, meanwhile, played a remarkable 1,424 games through 23 seasons and averaged 12.1 points, 8.4 rebounds, and 0.9 assists per game.

There were seven active MSU alumni in the NBA as of the 2021-22 season. These players include Miles Bridges (Charlotte Hornets), Jaren Jackson Jr. (Memphis Grizzlies), Gary Harris (Orlando Magic), and Draymond Green (Warriors). Green, a second-round pick in the 2012 NBA Draft, is a three-time All-Star, three-time NBA champion, and six-time All-Defensive team honoree. He was also named Defensive Player of the Year in 2016-17.

The MSU Spartans women’s basketball team has also been relatively successful since the program’s inception in 1972. The team has won four conference titles and reached the final of the NCAA Tournament in 2005 before losing to Baylor. Five of its players, including Aerial Powers, have played in the Women’s National Basketball Association (WNBA). Powers, a native of Detroit, Michigan, was selected fifth overall by the Dallas Wings in the 2016 WNBA Draft. She averaged a career-best 16.3 points per game with the Washington Mystics in 2020.

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These 5 Golfers Made the Most Money

The Ladies Professional Golf Association (LPGA) Tour has grown substantially over the last three decades. Only a handful of non-Americans competed on the tour in 1992, while Dottie Pepper led all players in tournament earnings with $693,335. Only 55 golfers earned more than $100,000. In 2021, only two Americans cracked the top 10 earnings list, while 15 golfers made at least $1 million in prize money, and 111 players earned at least $100,000.

Jin Young Ko of South Korea led all players in earnings in 2021 with an impressive $3.5 million, which is over $1 million more than any other player on the LPGA Tour. Last season, the 26-year-old played 19 events and won the Volunteers of America Classic, Cambia Portland Classic, Cognizant Founder's Cup, BMW Ladies Championship, and CME Group Tour Championship. She finished in the top 10 in all but six of the 19 tournaments she played.

Ko, who could not practice in advance of the CME Group Tour Championship due to a nagging wrist injury, tied her career-best 18-hole score of 63 during the tournament's final round to defend her title. Ko earned $1.5 million in prize money and has won the tournament in the past three years. Her South Korean compatriot Sei Young Kim won the tournament in 2019.

American Nelly Korda finished second in total earnings in 2021 with $2.4 million through 17 events, the fewest among the top-five earners. Korda won the Gainbridge LPGA, Meijer LPGA Classic for Simply Give, KPMG Women's PGA Championship, and Pelican Women's Championship presented by Konica Minolta and Raymond James. The 23-year-old has now won seven tournaments on the LPGA Tour. She also won the gold medal in women's golf at the 2021 Tokyo Olympics.

Japanese golfer Nasa Hataoka finished third with $1.9 million in earnings through 21 events. Building off a strong season in 2020 in which she made the cut in each of the 12 tournaments she played, Hataoka won the Marathon LPGA Classic presented by Dana and Walmart NW Arkansas Championship presented by P&G. She made a combined $645,000 from those tournaments. However, her biggest payday was a $480,000 bonus for finishing second at the CME Group Tour Championship. Hataoka finished only one stroke behind Ko at 22-under-par.

Minjee Lee of Australia and Lydia Ko of New Zealand ranked fourth and fifth in earnings with $1.54 million and $1.53 million, respectively. Lee earned $145,041 for a T5 finish at the CME Group Tour Championship and recorded top-10 finishes at the Walmart NW Arkansas Championship and AIG Women's Open. In addition, she received $675,000 for winning The Amundi Evian Championship in July.

Ko, meanwhile, finished among the top 10 in 11 of the 20 tournaments in which she participated. She earned $300,000 for winning the LOTTE Championship in April. Also, She collected more than $100,000 for her performances at the Gainbridge LPGA, ANA Inspiration, The Amundi Evian Championship, and Pelican Women's Championship. The 24-year-old New Zealand native has won 16 LPGA Tour events, including five in 2015, since 2012.

Brand Promotion & Marketing Strategies

A brand promotion strategy refers to the techniques and plans to increase the demand for a product or service. Brand promotion aims to persuade and influence buyers' decision-making process and turn them into loyal customers or brand ambassadors. In brand promotion, the marketing activities focus on enhancing the company's reputation, image, and products.

Offering product giveaways is a popular method of brand promotion. Giveaways allow existing and potential customers to test products such as food items or health and beauty aids. Businesses typically hold in-store promotions to entice customers into trying new items or product launches. This is also a good strategy when introducing consumers to innovative products they may not have thought of buying before.

A customer referral incentive program encourages existing customers to bring in new customers. The company rewards customers who share their brand experience with new buyers in different ways. Popular incentives to give include discounts, free products, and cash rewards. This is promotional strategy leverages the existing customer base as an extension of the sales force.

In sales promotion, point-of-sale promotions, or flash sales, items are strategically placed near the store’s checkout counter. Buyers often purchase such products in the store and are often purchased on impulse as they wait to pay for their purchases. Though interactive, point of sale promotions or flash sales are not suitable when developing a long-term relationship. This is a short-term marketing strategy to gain attention and encourage quick conversions.

Social media is a great tool for business branding. If you use social media to share compelling and relevant information, people will follow you and develop an interest in your products.

Working with influencers is comparable to old-fashioned word-of-mouth marketing but is now in the digital landscape. Already, an influencer has built a community of loyal followers that trust them. When you decide to work with social media influencers, you can potentially reach thousands of customers. And the best thing about this marketing strategy is that you can measure its performance through metrics such as shares, likes, clicks, conversions, referrals, and social media engagement.

There are many advantages why a business should collaborate with like-minded businesses in your community or area. Some of the more obvious ones include networking and marketing. You can also leverage face-to-face meetings to promote, reinforce your brand and explore potential new clients or markets. Explore events that might have potential customers, such as workshops and seminars to educate the public on a particular topic and promote your brand.

Promoting your products while supporting a cause is another effective brand promotional strategy as it leaves a positive image of your company in the community's eyes. People like being associated with companies or organizations that actively support causes and charities.

Customer appreciation initiatives aim to create fond memories about a brand in the minds of customers. It could include organizing in-store refreshment functions that offer snacks and beverages to attract new potential customers.